Please read the following privacy policy to understand how we use and protect the information you provide.

Registered in England and Wales, Company Registration Number: 09496123
Registered office: Suite 3, 2nd Floor, Didsbury House, 748 – 754 Wilmslow Road, Manchester, M20 2DW
Data Protection Number: ZA130896
Financial Conduct Authority Reference Number: 763879

Our organisation is committed to protecting the privacy of your personal information. It is registered with the Information Commissioners Office (ICO) to make our data handling practices transparent and comply with the General Data Protection Regulations (GDPR) effective May 2018.

Ruby Holdings Limited T/A Debt Support Direct may choose to amend the content of this policy on occasion, which will be posted on this website. Please visit this policy regularly to ensure you understand what we do with your information.

By registering on this site, you consent to the collection, use and transfer of your information under the terms of this policy.


Unless you state otherwise, Ruby Holdings Limited and Insolvency Practitioner firms may contact you via telephone, email, post, SMS, automated messages, fax, and WhatsApp.


If you contact us by email at: contact @debtsupportdirect

If you contact us via email, web chat, WhatsApp or post, this information may be held securely by ourselves for training, quality, and regulatory purposes.


We will always keep your personal information safe and secure. So that you are informed, this privacy notice tells you why Ruby Holdings Limited T/A Debt Support Direct collects and uses your personal information. It applies to information we obtain from:

  • Visitors to our website.
  • Customers who use our services, e.g., enquire.

Ruby Holdings Limited T/A Debt Support Direct is the data holder, or controller, of any personal information provided to our website.

Our sites collect personally identifiable information from users at several points on our website. Our sites collect demographic information about you (such as name and address) and answers to specific questions asked by our sites, their clients, or sponsors. This data will be used to process and submit your questions to our partners. Ruby Holdings may also use it to contact you by email, SMS, post, telephone, WhatsApp, or other appropriate means, with communications about other products or services that may be able to help you.

We may also send you offers by email, SMS, or WhatsApp from the following company:

We may also send you offers or services by email, SMS or WhatsApp about the following:

  • Credit brokers
  • Unsecured loans providers, secured loans providers, short-term lenders, alternative lenders, peer-to-peer lenders, guarantor lenders
  • Prepayment card and bank account provider
  • Car finance, logbook loan lenders
  • Insurance services such as car insurance, home, and contents insurance
  • Debt and property possession adjusters/advisers
  • Utility switching agents
  • Equity release arrangers and credit reference advisers


Our legal basis for processing your personal information for the purposes described above will typically be one of the following:

You have consented to us using your personal information for this purpose (for example, when you make an application online with us, you agree to receive marketing emails, SMS or WhatsApp from us. You can withdraw your consent anytime by email, post or phone call if you like.

Legitimate interests
It is in our legitimate interests to use your personal information to operate, improve and promote our services (for example, when we customise your experience of our services or use your information for analytics purposes) and to protect our business. Sometimes, we may process your personal information when it is in the legitimate interests of another company. Legal obligations

We must use your personal information for us or regulators to comply with a legal obligation.


In line with this privacy notice, we will keep your personal data only for as long as required to achieve the purposes for which it was collected.

The following criteria are what determine the period for which we will keep your personal data:

  • Until we are no longer required to do so to comply with regulatory requirements or financial obligations.
  • Until we are no longer required to do so by any law, we are subject to.
  • Until all purposes for which the data was initially gathered have become irrelevant or obsolete.

Cookies are tiny amounts of information which we store on your computer. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the site. Cookies make logging on to and using the site easier during future visits.

They also allow us to monitor website traffic and personalise the site’s content for you. You may set up the browser on your computer to reject cookies, although, in that case, you may not be able to use certain features on our website. Please let us know if you wish to refrain from receiving cookies in the future.


Compliance Manager
Debt Support Direct
Ruby Holdings Limited
Suite 3, 2nd Floor
Didsbury House
748 – 754 Wilmslow Road
M20 2DW

Email: contact @debtsupportdirect

All comments, queries and requests relating to our use of your information are welcomed and should be addressed to:

From May 2018, you will have the following rights:

  • Right to access: the right to request copies of your personal information from us.
  • Right to correct: the right to rectify your personal information if it is inaccurate or incomplete.
  • Right to erase: the right to request that we delete or remove your personal information from our systems.
  • Right to restrict our use of your information: the right to ‘block’ us from using your personal information or limit how we can use it.
  • Right to data portability: requesting that we move, copy, or transfer your personal information.
  • Right to object: the right to object to our use of your personal information, including where we use it for our legitimate interests or where we use your personal information to conduct profiling to inform our market research and customer demographics.

We keep our privacy notice under regular review. Any future updates to this privacy notice will be found on this page.

© All rights reserved.

To learn more about managing debt and receiving free, impartial debt advice, visit Money Helper or read about options for paying off your debt